ABOUT RAW INC.
The meaning of a brand for society and the well being of people are leading. Therefore, companies are moving from brand image to brand meaningfulness. Guess what, that is exactly what we have done the past 10 years. We can help you reach out to your clients and generate media exposure that will make your brand matter. Our device is to take you or your clients out of the comfort zone to create authentic content that hits anybody -brain and heart alike. Located near Amsterdam in the city of Utrecht, The Netherlands. We have had tons of coverage in the media, for example the Noordkaap Challenge, an initiative of Arthur Verheijen. In co-operation with radio station 3FM, teams have challenged the North Cape for years. On their way up they fulfilled assignments in order to raise funds. Beautiful and authentic content has been produced in many ways, on radio, print and social. Just as the Mongol Challenge and many other initiatives, memorable stories we have created since. Read everything about it on our blog
We take your story and turn it into brand meaningfulness
Become and stay authentic. After we have grasped the essence of your brand and the story that needs to be told, we look at the possibilities of making your brand more meaningful. We design an event or campaign to which your customer base can relate. It is our mission to activate target groups and at the same time create appealing authentic narrative content, which will be used in all channels.
Change your classic advertising model
Emotions beat promotion. Branded content incorporated into real life events and entertainment will influence brand consideration positively. Nowadays brands are shifting from the classic advertising model towards a powerful content model. As a result a surging need for authentic content has arised, something which we will deliver… and more.
